A common business plan mistake is to not adequately prove your case. Just like a lawyer has to prove his or her case, your business plan should prove the case as to why an investor or lender should fund you. There are two key ways to do this. First, show why you are uniquely qualified […]
You’ve probably heard the term “a level playing field,” which refers to a scenario where everyone has an equal chance of winning. For example, the desktop computer leveled the playing field by giving individual entrepreneurs virtually the same computing power as individuals working at multi-billion dollar companies. When starting a business, you should choose a […]
Albert Einstein is well known as one of the greatest geniuses of all time. What most don’t know is that Einstein started his career as a patent examiner. For two years he worked at the Swiss Patent Office evaluating patent applications. During this time, Einstein encountered thousands of entrepreneurs doing the same thing – trying […]
Launching a business is exciting, but success often hinges on avoiding common pitfalls. Here are six critical mistakes aspiring entrepreneurs should steer clear of: 1. Treating Your Business Like a Hobby: Your business deserves consistent attention and effort, not just when inspiration strikes. Commit to treating it with the professionalism it requires from day one. 2. […]
The economic landscape is constantly evolving, and as entrepreneurs, we need to be nimble to adapt and thrive. The recent shift in interest rates and the ongoing battle with inflation highlight the importance of proactive financial planning as we move into a new year. Here’s a quick checklist to prepare your business for these […]
A few months ago, I decided to finally take my fitness goals seriously. I signed up for a gym membership and, on a whim, splurged on a personal trainer. The first week? Brutal. I questioned everything—why I’d paid so much, whether I’d see results, and if it was even worth the effort. The trainer smiled […]
Are you tired of lost sales and confused customers? A well-structured sales funnel can be the secret ingredient to boosting your revenue and simplifying your sales process. Think of a sales funnel as a roadmap that guides your potential customers from initial awareness to becoming loyal clients. It’s a series of stages, each designed to […]
As business owners and marketers, we all strive for success. We pour our time, energy, and resources into creating effective marketing strategies that will elevate our brands and drive sales. However, sometimes despite our best efforts, we face setbacks or failures. It can be discouraging, but, failure will never overtake us if our determination to […]
One of the challenges of running an organization is that you aren’t directly accountable to anyone. Of course, you’re accountable to many people — your clients and customers, your employees and stakeholders. But you don’t have one person to whom you report. With whom you set goals. And who forces you to make commitments and […]
Recently, we discussed the importance of having a clear vision and strategy for your business. Today, we’ll delve into another common challenge: operational thinking dominating your time. 2. Operational Thinking Dominates Your Time This happens when most of the time spent in meetings is discussing how to run the business and putting out the fires […]