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OpenAI is reportedly considering developing a web browser that would integrate with ChatGPT and search features on partner websites, positioning the AI leader to compete directly with Google Chrome’s browser and search market dominance.
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The details:
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OpenAI has attracted key Chrome browser talent to the project, including founding team member Ben Goodger.
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OpenAI has been building partnerships with major publishers and platforms to own AI data training, which could also ensure content access and integration.
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A search product called NLWeb is also being developed, allowing users to interact conversationally with partner websites like Condé Nast and Redfin.
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Discussions with Samsung could also see OpenAI’s tech integrated into the phone maker’s devices, challenging Google’s existing AI partnership.
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OpenAI recently launched ChatGPT Search, directly integrating real-time information and web capabilities into the assistant.
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Why it matters: OpenAI continues to take direct shots at its rival, with everything from product release dates to tech roadmaps seemingly calculated to disrupt Google’s business models. OpenAI’s integration into partner websites would provide a cohesive experience and help cement ChatGPT as the new gateway to the web.
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