Charity Swales - Connectiv
Tuesday, February 22, 2022
If you’ve ever been looking for some #fitspo to inspire your fitness routine, it is not uncommon to turn to online fitness influencers for advice and motivation. With this in mind, new research¹ from Compare the Market has revealed just how much the highest-earning fitness influencers could be earning from Instagram alone.
Using an Influencer Marketing and Analytics tool², Compare the Market generated follower and fan engagement data to work out the median estimated earnings per post from fitness influencers on the gram.
|
Rank |
Influencer |
Instagram follower count |
Estimated earnings per 1 x post ($USD) |
|
1 |
The Rock |
289,509,833 |
$767,196 |
|
2 |
Connor McGregor |
43,604,719 |
$115,569 |
|
3 |
Khabib Nurmagomedov |
32,457,386 |
$85,991 |
|
4 |
Floyd Mayweather |
27,698,839 |
$72,379 |
|
5 |
Mia Khalifa |
26,792,957 |
$71,005 |
|
6 |
Arnold Schwarzenegger |
22,118,268 |
$58,617 |
|
7 |
Logan Paul |
21,957,039 |
$58,193 |
|
8 |
Timati |
17,785,100 |
$47,133 |
|
9 |
Mike Tyson |
16,151,681 |
$42,796 |
|
10 |
Michelle Lewin |
14,528,206 |
$38,499 |
Taking the top spot for the highest earners is wrestler-turned-actor The Rock, who when he’s not taking part in action-packed blockbusters is sharing his muscle building fitness routines and protein-packed diet. In addition to his athleisure and sugar-free energy drink brands, the star could be raking in a whopping $767,196 per post from Instagram alone.
It’s the battle of combat sports further down the list, with Irish MMA fighter Conor McGregor just edging out Russian MMA fighter Khabib Nurmagomedov and American icon Floyd Mayweather, as his estimated earnings are a knockout at $115,569 per post. As world-class athletes, they regularly share their weight training and diet routines, along with endorsement deals. However, McGregor’s whisky promotion may not be recommended for a fit and healthy lifestyle!
Meanwhile, according to the research, Mia Khalifa could be earning around $71,005 from each Instagram post. Her 26.7 million Instagram followers are regularly updated with resistance training content with her personal trainer, as well as motivating lifestyle tips. Youtuber-turned-boxer Logan Paul weighs in at number seven and could be raking in $3,026,036 a year – if he was to post once a week.
Just pushing Tammy Hembrow and Anllela Sagra out of the top 10 is Michelle Lewin, who is estimated to be earning a cool $38,499 per post. While she regularly posts health tips and workout videos, Lewin is also the owner of a vitamin supplements brand and even her own fitness app, which she promotes to her followers.
Commenting on the research, Anthony Fleming, General Manager of Health Insurance at Compare the Market, says: “Over the lockdowns, online fitness influencers gained a whole new appreciation as people looked to keep fit with limited access to gyms and workout facilities. However, although fitness influencers are a great source of motivation for many, you should always make sure to consult with a qualified professional before taking any health advice.”
To see the full top 20 list where the likes of Floyd Mayweather and Arnold Schwarzenegger are included, please visit: https://www.comparethemarket.com.au/health-insurance/features/fitfluencer-rich-list/
