Are you tired of lost sales and confused customers? A well-structured sales funnel can be the secret ingredient to boosting your revenue and simplifying your sales process. Think of a sales funnel as a roadmap that guides your potential customers from initial awareness to becoming loyal clients. It’s a series of stages, each designed to […]
As business owners and marketers, we all strive for success. We pour our time, energy, and resources into creating effective marketing strategies that will elevate our brands and drive sales. However, sometimes despite our best efforts, we face setbacks or failures. It can be discouraging, but, failure will never overtake us if our determination to […]
One of the challenges of running an organization is that you aren’t directly accountable to anyone. Of course, you’re accountable to many people — your clients and customers, your employees and stakeholders. But you don’t have one person to whom you report. With whom you set goals. And who forces you to make commitments and […]
Recently, we discussed the importance of having a clear vision and strategy for your business. Today, we’ll delve into another common challenge: operational thinking dominating your time. 2. Operational Thinking Dominates Your Time This happens when most of the time spent in meetings is discussing how to run the business and putting out the fires […]
It’s really easy to make fun of big businesses. With all their bureaucracy, they tend to move slowly. And they tend to be difficult to work with. But there’s one thing that big businesses typically do much better than smaller companies. And that is conducting employee performance reviews. In fact, many smaller businesses focus so […]
Trying to secure venture capital (VC) funding for your startup? The competition is fierce, but there’s a way to stand out from the crowd. It’s all about building a strong connection with the right VC partner. Target the Right Champion: VC firms are made up of individual partners, each with their own areas of expertise. Find […]