>> Sharing art on the Internet is like the Wild West—from sites that destroy the quality of your work to scammers who steal art and claim it as their own.
But one unexpected format is turning the tide: the GIF.
Artists are embracing Gfycat [www.gfycat.com]—the largest user-generated GIF platform in the world—to share protected, high-quality artwork with the masses, and even to showcase their entire portfolios.
Here's how user-generated GIFs are changing the way artists share their work online:
>> NEXT-GENERATION GIFS PRESERVE QUALITY AND RESOLUTION
Advanced GIF technology has 10x faster loading speeds and up to 4K resolution, meaning users can see art in the quality that the artist intended.
>> THE ARTIST ALWAYS GETS CREDITED, NO MATTER HOW FAR THEIR GIF TRAVELS
Attributions are embedded and appear on each Gfycat GIF as users mouse over, so the original artist's name stays with the piece no matter how far and wide it gets shared.
>> SIZE AND COLOR ARE LIMITED ONLY BY THE ARTIST'S IMAGINATION
Gfycat can handle uploads of unlimited size and color palette (normal GIFs only handle a 256 palette), and even has a tool called GIF Brewery to let users easily create their own GIFs —because an artist's imagination shouldn't be constrained by tech.