Santa Cruz, CA - This week, iheartjane.com, the cannabis industry’s only online marketplace where customers can confidently discover and order the best-rated products available in real-time at local dispensaries, announced a first of its kind partnership in the cannabis industry, with the leading provider and innovator in loyalty marketing technology for the cannabis industry, springbig. This exciting partnership brings value to both dispensaries and consumers alike. Dispensaries can expand their customer service offering, whilst simultaneously increasing revenue and driving bottom-line performance. In parallel, consumers are not only provided online access to all available cannabis products in their area, but also the deals and promotions that suit their exact tastes.
This partnership provides dispensaries on the iheartjane.com platform a simple way to implement customer loyalty and retention campaigns with springbig’s best in class technology, such as sending out deals for specific categories, brands or products that are linked directly to online ordering, and then utilize closed-loop reporting to develop insights on the effectiveness of their campaign. Together, iheartjane.com and springbig have created a national footprint of over 400 dispensary partners.
"Our team of experienced MIT software engineers and graduates at iheartjane.com is proud to partner with springbig and the decades of customer loyalty experience they bring to the table," said iheartjane.com CEO and co-founder Socrates Rosenfeld. "Our unique technology solution is compatible with every existing POS system today at the industry’s fairest pay-as-go price points to deliver an unbeatable return on investment for small businesses. With California, and several other states becoming adult-use cannabis markets starting in 2018, the time has never made more sense to give consumers the familiar online shopping experience they expect with iheartjane.com and dispensaries the customer loyalty marketing solutions they need with springbig. We are looking forward to bringing even more technology solutions to the cannabis industry, especially as marketplace demands increase in the near future."
After joining iheartjane.com’s marketplace, a dispensary’s customers are immediately provided with an improved shopping experience that allows them to search more quickly and efficiently for the products they want, while also discovering new products. For the dispensary, this patented software translates into increased cart sizes, increased customer shopping frequency, and an overall improvement in customer service and staff efficiency. Dispensaries also receive access to rich data in customer behavior, which can be translated into a targeted loyalty marketing campaign utilizing springbig’s real-time, proprietary and simple self-serve marketing communication tools. This results in an average of a 25% sales lift per campaign and a 10x increase in conversion rates.
"Integrating with an e-commerce platform is the next phase of our expansion as a leading provider of loyalty marketing and communications technologies," says Jeffrey Harris, founder and CEO of springbig. "We are delighted to be partnering with iheartjane.com to provide our tools to their hundreds of dispensary partners. Retailers that are part of our platform see immediate lift in customer traffic, repeat visits and sales and with our digital communications platform, we allow retailers to drive traffic into their stores within hours of launching their targeted SMS campaigns through our easy-to-use portal."
By joining forces, iheartjane.com and springbig combine the strength and ingenuity of two of the industry’s leading platforms. Soon, dispensaries will be able to capitalize on the partnership to allow their customers to virtually shop the products on their shelves, showcase deals and have the data to drive customer loyalty campaigns with proven ROI. The formation of this partnership signals another step in the industry’s evolution as this technology collaboration brings the industry’s top e-commerce software and top CRM software together to provide dispensaries with a world-class solution, and consumers with a seamless and rewarding way to shop. The result helps small business owners, who are the backbone of the cannabis industry to compete, thrive, and be of service to their communities.