NAAN KABOB Launches New Home-style Afghan Bowls

NAAN KABOB, the acclaimed Toronto-based premium fast-casual restaurant and catering group
Author

Enterprise Canada

Release Date

Thursday, June 20, 2024

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NAAN KABOB, the acclaimed Toronto-based premium fast-casual restaurant and catering group, is thrilled to introduce their latest menu addition: Home-Style Afghan Bowls.

Collaborating with Chef Matt Rosen, the NAAN KABOB team aimed to create a health-conscious product that stays authentic to the overarching brand. In this effort, the team aimed to develop a dish that would attract the average consumer while being convenient and light enough for companies to order for team lunches.

“The challenge in most offices is deciding what to order for lunch,” says Fahim Ahmadi, Vice President of Marketing & Development at NAAN KABOB. “Our Home-Style Afghan Bowls offer a healthy solution that stands out from most other options on the market, while still appealing to the regular lunch crowd.”

For the initial launch, NAAN KABOB is offering two types of bowls on the menu:

  • The Spring Bowl features a base of fresh romaine lettuce and spring mix, drizzled with NAAN KABOB’s special dressing. It is topped with your choice of protein, avocado dip, yogurt chutney, pickled onions, spiced crispy chickpeas, Afghan salata and baby cucumbers.
  • The Power Bowl starts with a base of fresh romaine lettuce, spring mix drizzled with NAAN KABOB’s dressing and basmati rice with qabli. It is topped with your choice of protein, avocado dip, yogurt chutney, pickled onions, spiced crispy chickpeas, Afghan salata and baby cucumbers.

Available proteins include tandoori, chicken and shami, with paneer offered exclusively for the Spring Bowl.

“We didn’t want to create just another poke bowl or salad; we wanted to stay authentic to our brand,” says Ahmadi. “We’re really excited to introduce this to the market and believe it will be a great and healthy option for both in-office lunches or our valued customers during lunch hours.”

The bowls are available at all 10 GTA locations, exclusively from 11 a.m. to 3 p.m., and are part of the NAAN KABOB catering menu. The Spring Bowl is priced at $17.99, and the Power Bowl is $18.99.

For more information, www.naankabob.ca

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