NEW YORK, Jan. 29, 2019 - Moroccanoil, the global leader in oil-infused beauty, is proud to announce a partnership with the world's leading women's professional sport organization, the Women's Tennis Association (WTA). In addition to being the exclusive hair care sponsor of the WTA throughout the 2019 season, Moroccanoil will partner with the WTA to expand upon its INSPIRED BY WOMEN™ platform, created in 2014 to inspire, celebrate and empower women around the world. Through the digital short-film series INSPIRED, Moroccanoil will provide WTA athletes a global platform to highlight the philanthropic initiatives they support and the change they bring to communities around the world.
The first collaborative feature debuts today on moroccanoil.com with an inspiring look at Madison Keys' mission to make a difference through her work with FearlesslyGiRL, an internationally recognized organization that encourages a kinder, more supportive environment among young girls. The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact.
"Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it's a lifelong project to celebrate, inspire and empower women around the world," says Moroccanoil Co-founder Carmen Tal. "We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionized the world of women's sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve."
"We are so very happy to announce this perfect match between Moroccanoil and the WTA," stated WTA President, Micky Lawler. "There is a remarkable life story behind each of the WTA's extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails."
Women have always been the inspiration behind the luxurious, performance-driven and easy-to-use beauty products from Moroccanoil. Moreover, Moroccanoil has always understood that it only takes one instant to ignite positive change. The brand's own journey started with a pivotal moment of inspiration that led Tal to revolutionize the beauty industry, creating an all-new oil-infused hair care category and an iconic brand in less than a decade.
Note: Fans and viewers are encouraged to be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in their life who inspires them via social media using the hashtag #InspiredByWomen. For more information about INSPIRED BY WOMEN™, visit InspiredByWomen.com. To watch the debut INSPIRED film, go to YouTube.com/Moroccanoil.
About Moroccanoil: Ten years ago, a spark of inspiration redefined the hair care industry with the iconic argan oil-infused Moroccanoil Treatment; a decade later, our passion grows deeper. An extensive line of premium oil-infused hair care products led to Moroccanoil Body™ and Moroccanoil Sun™: luxurious collections inspired by the Mediterranean that leave skin nourished, naturally radiant and irresistibly beautiful. Today Moroccanoil is available in over 65 countries worldwide, and our goal remains unchanged: to empower beautiful transformations and create products that inspire confidence. Moroccanoil products are available at fine salons, spas and online.
Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on Twitter and Instagram; subscribe to our beauty tutorials on YouTube and find us on Facebook!
About the WTA: Founded on the principle of equal opportunity for women in sports by Billie Jean King in 1973, the WTA is the global leader in women's professional sport with more than 2,500 players representing 100 nations competing for a record $164 million in prize money. In 2018, the WTA was watched by a record breaking global audience of 600 million. The 2019 WTA competitive season includes 55 events and four Grand Slams in 29 countries, culminating with the WTA Finals Shenzhen, offering an unprecedented $14 million total prize purse and honoring the season's top singles and doubles players. Further information on the WTA can be found at www.wtatennis.com.