The government has launched a new initiative to woo Guyanese in the Diaspora back home and boost tourist arrivals by 20 per cent.
It this week unveiled a "Festival of Colours"' package that centres on Guyana's Holi/Phagwah festival that takes place from March 2 - 9, 2012.
Minister of Housing and Water Irfaan Ali said this was the first in a series of tourism packages to be unleashed under the "'Rediscover Home' Tourism Initiative.
"We are targeting overseas based Guyanese directly, to come home to rediscover and enjoy the cultural activities in their home"_towards this end, there will be a package available for the week- long activities."' he disclosed.
The government has teamed up with Caribbean Airlines and hotels to offer a package that includes airfare and hotel accommodation.
Minister Ali said the packaging of activities around the rich Guyanese culture would help boost the country's tourism industry.
Director of the Guyana Tourism Authority, Indranauth Haralsingh said March was targeted because of the lull in visitors calling here during that period and the week-long festivity.
"An activity of this nature will aid the tourism sector's objective or surpassing the tourist arrival figure for 2011,"' he suggested.
The industry received a major boost with the arrival on Wednesday of a team from the History channel to photograph and capture some of the country's most untouched and pristine areas, following in the steps of reputable worldwide companies such as the British Broadcasting Corporation.
Some 126,313 visitors arrived here between January to October 2011, a 0.8 per cent increase from the previous year, according to figures from the Caribbean Tourism Organisation.