A strong lineup of special features, returning favourites and a string of exciting production vehicles and concept cars has driven the 2019 Canadian International AutoShow to its second-highest attendance number ever.
Over the course of its 10-day run, the AutoShow drew in 357,745 people — setting daily attendance records on four days, including the one-day all-time high of 54,634 set on the Sunday of Family Day weekend, presented by Allstate. This year’s attendance number is a little more than 1,000 people shy of the record set just last year.
“The quality of the exhibits on our Show floor continues to compare favorably with any global auto show, and the interactivity we bring to the customer experience resonates not only in our market, but also in the vastly expanding international online community,” says AutoShow General Manager Jason Campbell. “This year’s Show has enjoyed a strong run of attendance. There clearly continues to be strong interest in the AutoShow as a consumer engagement platform and great interest in the Total Automotive Experience our Show delivers better than any other.”
The online presence of the AutoShow delivered an audience of 675 million worldwide. The WorldGaming Pfaff Forza Motorsport 7 Canadian Challenge illustrates the online growth driven by the AutoShow. In 2018, the esports Canadian Challenge drew an online audience of 2,060 whereas this year’s event was seen by more than 63,500 unique viewers.
Besides the special features — like the launch of the SportPesa Racing Point F1 Team, the Luxury and Supercar Forum, the Barrett-Jackson exhibit, L.A. Car Culture presented by the Peterson Automotive Museum and the North American debuts of both the Devel Sixteen hypercar and the life-sized LEGO® TECHNIC® Bugatti Chiron model — and returning favourites like Auto Exotica, presented by Castrol and the National Post, and Art & the Automobile, presented by Cobble Beach Concours d’Elegance and supported by Hagerty Insurance, this year the AutoShow introduced a feature that quickly became a new favourite — Light Up The Night.
Light Up The Night, presented by Sirius XM, started with discount tickets after 6 p.m. But it offered more than less expensive access to the show; the feature included live fire ups of a select supercar — and the Devel Sixteen — in Auto Exotica each day at 7 p.m. and 8 p.m. and live music with Andrew Wyatt and Madeline Merlo on the Thursday evening, Sloan and the Monowhales on Friday and Tebey and Owen Barney on Saturday.