The movement features persons throughout the Jamaican community, at home and abroad, declaring that they are in support of a unified JAMAICA.
The Movement calls on Jamaicans at home and in the Diaspora to encourage a sense of personal responsibility for each other and to inspire each other in embracing our talents and resources as a burgeoning global community, for the upliftment and prosperity of our youth, and to evoke an emotional connection of hope, positive vibes, prosperity, oneness, and all other core qualities of Brand Jamaica among Jamaicans worldwide.
The Movement encourages Jamaicans to elevate their level of communication and collaboration in addressing issues of national interest. The campaign also confronts the need for law and order in the society and implores a sense of personal accountability for re-socializing the mindset of the nation, at home and abroad. The campaign recognizes that the actions or behavior of all Jamaicans, wherever they reside, has a profound impact on Jamaica’s brand and national interests.